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Influencer Marketing
in game promotion

Age of Magic is a mobile role-playing game. It is a free-to-play battle game that takes place in a fantasy world with millions of players around the globe.

охваты

Overall reach

2 431 000
конверсия

Conversion rate

37%
playkot

About

Playkot is a mobile apps developer company founded in 2009. The company has developed several popular mobile games such as Supercity, Age of Magic, Tropic Storm, and Titans

Geos

In this campaign, we targeted female and male users (25+ years old) in France.

франция

Goals

Sponsored posts were published on a frequent basis without long time intervals between publications. Video integrations were both creative and humourous. On top of that, influencers offered unique bonuses to their subscribers. The campaign had two main goals:

to increase the number of installs (and, consequently, the number of in-game purchases)

to create a loyal game community

Creators of the campaign

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