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2022-03-31 14.46.09

Influencer Marketing
in game promotion

Tacticool is a mobile multiplayer shooter game where a team of five players competes against another team. The game was developed by MY.GAMES and has a mobile app and PC version.

Vector-1

September-October 2021, January 2022

Launch
Vector2

4,5 million

Views
Vector-2

24

Creators
Vector3

18 million

Total subscribers
mygames

About

MY.GAMES is a global gaming company that develops PC, mobile and console games of all genres. The company has more than 80 games in its portfolio such as Warface, Hustle Castle, Skyforge, Conqueror's Blade, and more.

Geos

This campaign was run in three flights. We targeted male users (25+ years old) in Hong Kong, Taiwan, and the USA.

карта mygames

Goals

Tacticool was promoted on YouTube via 60-90-second integrations. Influencers shared their opinion and experience with the game and also provided their audiences with a unique promo code. The campaign had two main goals:

to promote the game in new markets

to drive the number of installs (both trackable and organic)

Creators of the campaign

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